The Veronicas Star In New Graphic PETA Anti-Fur Ad

For Immediate Release:
25 October 2010

Sandra Smiley +44 (0) 20 7357 9229, ext 229

London – Twin sisters Jess and Lisa Origliasso, the force behind the sensational pop-rock band The Veronicas, are known for their stylish outfits, but you’ll never catch either one of them wearing fur. That’s why the talented twins were eager to take a break from recording their new album to shoot a brand-new anti-fur ad for their pals at People for the Ethical Treatment of Animals (PETA). In the ad shot by top celebrity photographer Joseph Cultice, Jess and Lisa each hold a very realistic skinned “rabbit”, and the caption reads, “Here’s the Rest of Your Fur Coat”.

Jess, who is so turned off by fur that she emblazoned the back of her jacket with the words “F*** Fur”, told Australia’s The Daily Telegraph, “Death for these animals is a horror story … I admire the approach to the eye-catching photo shoots PETA do to get the important message out there”.

The Origliasso sisters have taken the music world by storm and have been topping the charts ever since the release of their debut album, The Secret Life of … In an exclusive video interview, Jess and Lisa talk about their anti-fur stance, making ethical food choices and why they only buy cosmetics and other products from companies that don’t test on animals.

In China – the world’s leading fur exporter – animals on fur farms are commonly skinned alive. Millions of dogs and cats are killed in China for the international fur trade. Fur from China is often processed and relabelled in other countries, making it impossible to tell where – or who – the fur came from. On fur farms elsewhere, animals spend their lives pacing in cramped wire cages before they are poisoned, electrocuted, gassed or beaten to death.

A broadcast-quality copy of PETA’s interview with Jess and Lisa Origliasso is available here.

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