Victory! Tory Burch Sheds Reptile Skins Following Push From PETA US

Victory! Tory Burch Sheds Reptile Skins Following Push From PETA US

London – After hearing from PETA US about the cruel ways snakes, crocodiles, and other reptiles used by the fashion industry are killed for their skin, upscale brand Tory Burch – whose products are sold in House of Fraser and Harrods – confirmed that it will no longer use reptile skins. In thanks, PETA US is sending the company a box of delicious alligator-shaped vegan chocolates.

“Every accessory made of reptile skin is stitched with the suffering of thinking, feeling snakes, alligators, or other animals who didn’t want to die,” says PETA Vice President of Corporate Projects Yvonne Taylor. “PETA applauds Tory Burch for this compassionate decision and urges retailers everywhere to follow the brands lead.”

PETA entities have documented how the fashion industry hacks at alligators’ necks and shoves metal rods into their heads, chops off conscious lizards’ heads with machetes, and pumps snakes full of water to loosen their skin before it’s torn off – often while they’re still conscious.

A PETA Asia investigation into a snakeskin facility in Vietnam found workers closing the mouths and anuses of live pythons with tight rubber bands, cutting a hole in their head or tail, and pumping them full of compressed air. Credit: PETA Asia

Tory Burch joins a growing list of top designers – including Burberry, Chanel, Diane von Furstenberg, HUGO BOSS, and Vivienne Westwood – that have banned the use of skins from reptiles and other wildlife. More than 100,PETA supporters have joined the call to urge LVMH – the parent company of Louis Vuitton – to follow suit.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Facebook, X (formerly Twitter), TikTok, or Instagram.


Jennifer White +44 (0) 20 7837 6327; [email protected]