ASOS Goes All the Way Against Angora!

Posted by 3 years ago | Permalink | Comments (2)

Awesome news: ASOS has become the first company not only to halt angora production, but also to stop selling all angora products on its website, including those from third-party brands.

After discussions with PETA, seeing our shocking video about how angora rabbits are tortured for their fur, and grasping the strength of consumer sentiment against this unethical fabric, ASOS has taken decisive action by refusing to profit from its sale, both now and in all future collections. The online retailer already had a strict policy in place against selling items made from real fur, so it makes absolute sense that it has now ditched rabbit wool, too.

angora rabbit in cage with eye discharge 1

This is the firm commitment that we’ve been waiting for, and was swiftly followed by the news that PVH – owner of  labels such as Tommy Hilfiger and Calvin Klein – is also pledging never to use angora again and pulling all angora items! We’re calling on all other retailers to stop dragging their feet and follow ASOS’s excellent example by pulling cruel angora from their shops and websites immediately.

A growing number of retailers have already either pledged never to use angora in their future collections (including Next and Whistles), or have suspended angora production. However they are still sending mixed messages by keeping existing stock on sale. Marks & Spencer and Primark  have not yet promised that future collections will not use wool from rabbits, while other companies – such as Gap Inc. and Zara – have failed to take any action and are shamefully continuing to sell angora.

ASOS has proved this week that it truly deserves its reputation as a compassionate company, and that it is listening to what its customers want.  We’d also like to thank all the people who have helped make this happen, by putting pressure on shops to do the right thing for rabbits.

Please sign and share the pledge to keep the campaign growing, and always speak out when you see angora for sale:



  • Catherine Herrod commented on January 1, 2014 at 4:30 pm

    Please help turn the tide and continue to inform the public about this practice. Nearly everyone I have spoken to, generally well informed people, have been shocked and returning goods with angora

  • Bridget Graham commented on January 3, 2014 at 7:11 pm

    I emailed Zara direct about the angora fur and also contacted a UK knitwear company that uses a small amount of angora in its products. They told me that they use a long established, reputable and ethical company in Italy that gently brushes the fur from their rabbits. Good to know that they are so conscientious.

    I’ve approached this company before now – are you aware of them?


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