These Billboards Will Shock Anyone Who Wears Wool

Posted by 8 months ago | Permalink | Comments (16)

West Yorkshire is the former wool capital of the world, so we thought it was a fitting place to remind people that sheep are not ours to abuse for wool or meat.


Two billboards have been placed in West Yorkshire, displaying an image from PETA US’ shocking eyewitness investigation of the wool industry. Whilst many people imagine that shearing doesn’t harm sheep, the reality is quite different. Workers in the world’s top wool exporting countries such as Australia and the US are paid by volume, encouraging them to shear animals quickly and carelessly. This leads to cruel mistreatment and violence against sheep, who have been documented being punched, kicked, mutilated and beaten by workers. Many of the animals don’t survive the terrifying experience.

Once their bodies wear out and they are no longer useful for wool production, these gentle animals will be sold to the meat industry. Sheep are packed onto severely crowded lorries – often without adequate food, water or ventilation – and transported to livestock markets to be sold and then taken to abattoirs, where their throats are slit.

It’s easy to help sheep by simply choosing cruelty-free clothing options instead of wool and keeping meat off your plate altogether:


  • ALLWYN HATCH commented on April 6, 2016 at 11:46 am

    All this is cruelty we do need teach our children what they are really eating!! if you really want to know what happens when animals are slaughtered go and watch you will never eat meat again……Cruelty

    • Pete commented on May 27, 2016 at 6:53 am

      I watched, still eating meat.

      • Lynn commented on June 20, 2016 at 5:19 pm

        So you’re a cruel jaggoff. Be proud idiot

  • Caroline commented on April 7, 2016 at 10:11 am

    It is incredibly annoying the way you address the subject.
    Your articles/campaigns show no concession, and do not offer a reality scheme : YES, there are abuses, and they are awful, but stop acting like these are EVERYWHERE!
    Most farmers loves their animals, and care passionate about them.
    Some are jerks and acts dumbs and crual.

    That’s the way the world goes, and people within the wool industry are the first to do everything they can to stop those cruelties, may you believe it or not.

    The way you present it does not helps those animals…

    • Basil commented on April 29, 2016 at 9:44 pm

      Cruelty in all animal exploitation industries is the norm, may you believe it or not.
      Farmers love their animals the way masters used to love their slaves.
      What is really annoying is the way you’re trying to present black as being white. Perhaps you landed accidentally on this site …

      • Caroline commented on May 4, 2016 at 7:52 am

        Just saying black isn’t the norm as you sound to believe…
        PETA’s aims might have been caring for animal in the past, but it has evolved into a media war, sadly for those animals…
        Yes, crualty does exist, as exist stupid people, but saying all people are acting the same…Basil, have you witnessed it with your own eyes?

      • Pete commented on May 27, 2016 at 6:55 am

        Shut up you narrow minded troll- you are the one thinking in black and white! Life isn’t like that! and as soon as you crawl out of your silly naive bubble, the sooner you will grow up and see it!

  • Yvette Peacock commented on April 7, 2016 at 11:31 am

    Breaks my heart so much what they suffer so much. Why??

  • sue higgins commented on April 8, 2016 at 5:39 pm

    its good to see vegan posters going up and hopefully understand that its not only beans and brown rice and that being vegan goes further than just meat !

  • Joanne commented on April 10, 2016 at 10:29 pm

    I had no idea that this was a problem with wool.Fur,yes,but wool,would never have thought so.This is a total eye opener.

    I am going vegetarian and will eventually be almost vegan.I only drink coconut milk and will eat no moo vegan cheese,but free range eggs are okay if they are allowed to roam outside,are they not.

    • Lorna Best commented on April 14, 2016 at 11:09 am

      All the male chicks from an egg farm are killed within a day of being born. They have been selectively bred to produce high quantities of eggs and not to grow quickly for meat so the food industry also see them as useless.

  • Jane P. Craig commented on April 29, 2016 at 12:54 pm

    It all comes down to there being too many humans, eating too much of everything and wasting vast quantities of food and other things. There is no need to keep buying and buying anything. There are well-kept farms with animals that are looked after humanely, but there will always be suffering because with any farm over-production is a problem. Look for organic, especially in vegetables and grains, and if you must eat meat as well.

    • J A commented on November 9, 2016 at 5:21 pm

      I agree. We have become greedy and expectant. Most people only think of number one and their families. Just a little bit of consideration to other people and other creatures would go a long way. But as I see it animals are just a commodity with profit stamped on their foreheads.
      My cousin is a sheep farmer, she looks after her sheep well but when they are sold at auction, there is no further responsibility for those animals, sad that farmers have no say in how that animal is transported, where it goes to nor how it is killed. It all boils down to money.

  • Af commented on June 18, 2016 at 1:38 pm

    No wool… meat on plate…..may as well make sheep extinct….no farmers is going to pay for their upkeep….no land will be given for their feed………wake up vegans and go back to Vega!

  • Joanne Nugent commented on July 1, 2016 at 4:21 pm

    I am going to go vegan,but am doing it gradually by replacing my milk with soya and coconut milk,and cut red meat and fish out but just eating some chicken.

    I did watch an video of an abattoir many years ago and although it saddened me,it was done humanely as possible,so I didn’t stop eating meat then.

    I am 44 now and recenty watched “Earthlings” and other documentaries.I do know that not all farmers abuse their animals though but at the end of the day they are still for meat. I am definitely not going to go back to my old ways.Animals are more important to me than the taste of their flesh.

  • Tricia Wireman commented on October 10, 2016 at 7:15 pm

    Under no conditions should ANY living breathing creature should be abused in any matter. Ones who did and are doing abusive behaviour’s and actions should be jailed and put through classes and then tortured , cut, bruised, starved, abused and then put in a cell with four walls and a ceiling. These are not humans. They are monsters.

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