PETA Exposes How Wool Industry Workers Beat, Stamp On and Mutilate Sheep at Men’s Fashion Week

Posted by 2 years ago | Permalink | Comments (30)

Three vegan models in faux-wool jumpers and blindfolds stood tall at Somerset House this morning outside Woolmark’s menswear show, as part of “London Collections: Men”, to protest the wool industry’s cruelty to sheep. DSC_0130 DSC_0160 DSC_0174 Earlier this year, PETA US released an international exposé of the wool industry in the US and Australia – the source of 90 per cent of the world’s merino wool – which revealed that workers violently punched scared sheep in the face, stamped and stood on the animals’ heads and necks and beat and jabbed them in the face with electric clippers and a hammer. Some sheep even died from the abuse, including one whose neck was twisted. The worker who killed the sheep admitted, “I get angry”. Life for British sheep is no easier. Wool producers subject lambs to painful mutilations – including castration without any painkillers. It’s considered normal in the wool industry for at least 4 per cent of young lambs to die every spring, primarily because lameness caused by untreated scald and foot rot (painful bacterial infections) is found in about 18 per cent of British flocks.  The only way to ensure that you’re not supporting cruelty is to leave wool – and all other clothing made from animals – out of your wardrobe. Outside Men’s Fashion Week, the PETA activists wanted to show how there’s nothing “manly” about the cowardly shearers who were filmed punching sensitive sheep, slamming them into the floor, stamping on their heads and even killing them for their wool. PETA is calling on all kind people to leave wool on the rack and instead opt for technologically advanced and cruelty-free options such as rayon, woven metal and soya silk.


  • Annmarie black commented on January 9, 2015 at 4:43 pm

    Disgusted in the level of cruelty

    • furry animal commented on January 9, 2015 at 9:34 pm

      I agree….but they seem to get away with it

    • tania debnath commented on January 17, 2015 at 5:21 am

      Furry animal,
      if u feel that they do get away with it then u r so vry wrong.. if the same treatment is given to u as well then would u be able to get away with it????????????????????i highly doubt

    • waynewhoever commented on April 13, 2015 at 5:10 am

      This article above on sheep is a load of bull shit.I live in New Zealand there are millions of sheep here and I can assure you what is stated above is all lies and is nothing but a beat up. Just look at the sheep in the photo! — That sheep has NOT been shorn,to me it looks like someone has with a knife cut great pieces of its hide off. Those three males should be reported to the police so whoever done this can be found and dealt with! That is disgusting to do that to a lamb just to get noticed.

      • waynewhoever commented on April 17, 2015 at 5:38 am

        Parts of my above post has been edited — The point edited out is of the age of the lamb in the video being to young to have ever had time to grow wool and has NEVER been shorn. This video is nothing but propaganda and I state again those who done this to the lamb in the video should be brought to justice. A good place to start would be with the three thug looking males in the video!

  • blair commented on January 9, 2015 at 4:59 pm

    Being aware and knowing the knowledge of production there is always a better cleaner safer and cruelty free way of going about it. If any creature suffers then there should be action to change the inhumanity.

  • autenzio paola commented on January 9, 2015 at 5:02 pm

    Dégueulasse arretez de les massacrer

  • autenzio paola commented on January 9, 2015 at 5:03 pm

    il suffit de les tondre sans leur faire subir ces abominations

  • carol spruance commented on January 9, 2015 at 5:23 pm

    What the hell happened to old fashioned sheering that we did on the farm where the sheep were not injured or hurt in anyway and actually felt good after they were sheered. What is going on in the world that they feel they can treat Gods creatures this way. This is an outrage, what is wrong with our society.

  • lina nicolia commented on January 9, 2015 at 5:58 pm

    If the guys that shear the wool would do a good job and NOT mutilate the animals, it would not come to that. Speed is NOT the point but caution should be. These sweet animals do not need to suffer because untrained idiots do not know how to properly and safely shear their wool. So wrong . Done wearing wool.

  • Panetier Mireille commented on January 9, 2015 at 6:18 pm


  • Red Walkden commented on January 9, 2015 at 6:28 pm

    What in gods name is going on in this world?? It has to be stopped all this unnecessary suffering to these poor animals

  • Jakob commented on January 9, 2015 at 7:06 pm


  • furry animal commented on January 9, 2015 at 9:32 pm

    I am horrified at the abuse of all animals. These “workers” deserve the same treatment. They are just frustrated bullies who clearly had a disturbed upbringing. Hope the rot in hell.

  • Antonia Kinlan commented on January 9, 2015 at 10:59 pm

    I was horrified when I discovered the abuse. No more wool for me. Thank you for opening my eyes to it.

  • linda bromley commented on January 10, 2015 at 8:51 am

    Why do people think they are so clever been cruel, they are all brain dead !

    • MARGARET LUCAS commented on April 14, 2015 at 7:48 pm

      People are so bloody cold hearted and cruel. It makes me feel sick. I just wish all this animal cruelty would stop. World would be a much nicer place.Same should be done to them . See how they like it.

  • Janice Day commented on January 10, 2015 at 9:32 am

    Its all very well exposing this…but it is better to aim at governments to impose better animal welfare standards than to encourage people not to wear wool. The fact is, the production of man made fibres causes pollution and other environmental damage. Out planet is in an environmental crisis…untold numbers of wildlife is suffering from losing its habitat and some species are on the brink of extinction. It is a good thing to be concerned with animal welfare but please consider our planet…the only home the human race has…as well

    • tania debnath commented on January 17, 2015 at 5:13 am

      corruption will alawys exist at lower levels so i think its betr to totally stop wearing wool rather than seeking for better animal welfare standards.this is because inhumane people will continue with their torture without us being aware of it..they r mentally sick nd disgusting people nd now we have atleast 50 percent of such people living in this world

  • Catherine Keohane-Johnson commented on January 10, 2015 at 11:14 am

    I am disgusted at the cruel way sheep are sheared. It can be done humanely, so animal should be made to suffer or feel afraid in the process.

  • Heather commented on January 10, 2015 at 5:19 pm

    Good thing they died since you guys care more about killing animals than having them in the hands of people

  • Susan Munn commented on January 10, 2015 at 6:35 pm

    When did those who exploit. torture, abuse or kill animals take the human out of humanity? We each have a responsibility to speak out against the suffering inflicted on animals by ‘humans’. We should ALL hang our heads in shame at inhumane slaughter for food and the barbaric dog meat and dog and cat skin trade.

  • Annette commented on January 11, 2015 at 12:51 pm

    Most importantly those who abuse animals should be prosecuted and animal abuse should be treated equal to human abuse. As long as they get away with it, nothing changes!

  • jellyfihs commented on January 12, 2015 at 4:19 pm

    I curse them who torture animals, causing animals dead during the abuses, I hope that man’s life got the worst.

    • Mercedes Caraco commented on January 22, 2015 at 1:09 am

      Agree with you, I hope those cowards get the worst KARMA ever and feel ten times the pain they are causing to those beautiful gentile animals!

  • Clare commented on January 13, 2015 at 3:34 am

    I grew up in sheep farming country, and I can assure you I have never seen any cruelty. I would suggest that before you take PETA’s word as gospel, please do your research! Sheep get illnesses and injuries, they are live animals, it’s no different to a cat or dog. Maybe PETA will start going after pet owners next.

  • Patricia Wench commented on January 14, 2015 at 4:53 pm

    You may have grown up in sheep farming country but in all honesty do you really think these moronic bullies would advertise the fact that they abuse animals ?- I don’t think so. The thing is, there is no one there at the time to stop the abuse, the powers that be are totally ineffective – no one wants to stand up to them – you will always get this type of person who knows that the animals can’t speak up for themselves – they are simply the lowest of the low.

  • Sylvia Browning commented on January 21, 2015 at 4:15 pm

    Please stop all this abuse of gentle sheep. We are stewards of animals and it is our duty to care for them. To abuse that duty is cowardly, cruel and wrong.

    Let’s protect all sheep and all other abused animals, suffering so in this cruel world. We must do all we can to protect them now.

  • Mercedes Caraco commented on January 22, 2015 at 1:05 am

    Can we have the name of the places that cowardly are abusing this gentile and beautiful animals? they cowards should be in jail for this kind or crimes. It is disgusting what they do to them. Please provide their name so the owners or people in charge will fix this criminal abuse.

  • Alison commented on January 22, 2015 at 8:20 pm

    I have read and endorse all of the above. What do we have to do en masse to stop all of it? I wonder as so many people really do care?

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