Terry the Turkey Earns Vodafone a Compassionate Marketing Award

Posted by 1 year ago | Permalink | Comments (5)

Christmas is here, and that can only mean one thing … Christmas adverts!

This year, the spotlight is on Vodafone UK, whose high-profile Christmas ad campaign has earned the mobile phone retailer PETA’s Compassionate Marketing Award for promoting a kind meat-free Christmas.

The ad tells the story of a family who decides to raise a turkey, Terry, in the run-up to Christmas. The gentle and intelligent bird quickly becomes a beloved family companion, and the final scene sees Terry sitting at the Christmas table as a guest, not a meal, while Dad serves up a delicious nut roast.

The adorable turkeys used in the making of the advert now live at an animal sanctuary – but most turkeys aren’t as lucky. Turkeys in the wild can live up to 10 years, but those in the meat industry are normally slaughtered between 12 and 26 weeks of age. The young birds are hung upside down from metal shackles and dragged through an electrified bath that can cause them to have full-body tremors. Sometimes they’re still conscious when their throats are slit and they’re placed into a bath of scalding-hot water that’s used to remove their feathers. More than 18 million turkeys are killed in the UK every year – more than 10 million for Christmas dinners alone.

The ad, by creative agency Grey London, mirrors the feelings of many Brits, as more and more people realise that there’s no need for turkeys to suffer for a meal, especially when there’s plenty of delicious vegan roasts on the market. In recognition of its efforts, we’re sending Vodafone a festive hamper filled with delicious vegan treats, including a succulent Tofurky roast.

If you’re inspired by Terry to celebrate Christmas with a vegan feast, please click below:



  • Govindareddy. C commented on November 27, 2015 at 7:54 pm

    Thank you Peta Uk being the voice for the poor animals suffering with inhuman kind. I pray god that listen to the suffered onces pain they go through. I also wish Churches, Muslim clerics and Hindu priests and other religious leaders teach or inform the religions that no god like Allah, Jesus or no Hindu gods ever talked about killing animals for their food and little knowledge I got, no where return in religious books to kill animals for human stomachs. Human life is gods superior gift to us. Please be generous towards one in need. You came with nothing to this world and carry nothing with you except prayers from others for your good being in this world.

  • bvsickler commented on November 28, 2015 at 6:51 pm

    Love your advert . We live in Florida and there was no Turkey on our table at Thanksgiving.

  • Sandy commented on December 5, 2015 at 12:54 am

    Fantastic news!

  • Barry commented on December 7, 2015 at 12:26 am

    This advert is beautiful and I’m not ashamed to admit it brought me to tears. I must admit, I am meat eater but I am.seriously considering giving up. This is something I have been thinking about for a long time and this advert is perhaps the boost I need.

  • Charlie South commented on December 24, 2015 at 1:15 pm

    It is very heartwarming to see such a large company such as Vodafone being so compassionate towards the saving of turkeys lives particularly at Christmas when so may are taken from us at this time of year when it is not necessary. I am vegan and this means so much to me as I believe very strongly and with all my heart that turkeys and all other sentient beings should be allowed to live in harmony with us and share our planet instead of using our assumed superiority to subjugate them in such a way. I only have one other wish and request to those kind hearty souls at Vodafone please can you make your next advert be it at Christmas or any other time of the year to also include something about hens or other animal creatures being afforded the opportunity to live out there lives without being sacrificed for human consumption. Finally Vodafone thank you – you are on the only company I know of who has taken such a compassionate step and promoted the alternative to a meat free Christmas by eating a nut roast instead of a turkey. You have to be congratulated on taking such a bold step and I sincerely wish you success in your future efforts to obtain new business from this.

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