Trending Right Now: Veganism

Posted by 2 years ago | Permalink | Comments (5)

Good news, vegans – we’re growing in strength and numbers! Plant-based eating is hitting the zeitgeist: wherever you turn, there’s evidence of rapidly increasing interest in embracing an animal-friendly diet.

Google shows us that the number of people searching for the keyword “vegan” reached a record high in March 2013. The Vegan Society has been flooded with enquiries and reports a 40 percent increase in people pledging to go vegan worldwide. And here at PETA, we’ve seen interest in our vegetarian/vegan starter kit jump up by around a third, just in the past few months!

volunteers smaller So why is the movement growing so fast? Factors such as the horsemeat scandal and the burgeoning ranks of vegan celebs – such as Jessica Chastain, Anne Hathaway and Benjamin Zephaniah, just to name a few – have probably played a part. But there’s also a rising tide of awareness about the abysmal conditions on factory farms and the intense suffering of all animals raised for their flesh. Once you know these distressing facts, swearing off the cruelty of animal products is a no-brainer.smaller volunteer

This trend is also a tribute to all you beautiful, caring vegans out there who have been setting a shining example and spreading the word about the myriad benefits of this ethically sound, health-enhancing and eco-friendly way of eating.

So to any new vegans, welcome to a more compassionate way of life! And for anyone thinking about changing to animal-free eating, why not sign our 30-Day Vegan Pledge and experience the benefits for yourself?

Take the pledge

PS Watch this space for our contest to find the UK and Ireland’s sexiest vegans, coming up very soon!


  • Brien Comerford commented on April 17, 2013 at 4:37 pm

    If humans become vegan we can profoundly eradicate starvation, deforestation, ecological devestation and planetary decimation. We can also engender animal libeartion for billions of sentient creatures that have been massacred for too manygenerations.

  • Richard commented on April 18, 2013 at 11:41 am

    Note that searches for “paleo”, “beef” and “pork” are also peaking at around the same time, and “paleo” in particular is growing much faster than “vegan” (though from a lower base).

  • julie commented on April 18, 2013 at 7:25 pm

    Probably because people are researching the facts about meat and then turning to Veganism. Lets face it, they are hardly trying to find out what ‘beef’ or ‘pork’ is. There are very few people in the world that don’t know it’s the flesh of an animal, so they are more likely to be investigating the farming/slaughter process along with the damage to health and environment. Veganism is the obvious conclusion !!

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