Waka Flocka Flame Strips Down For New PETA Ad Campaign

For Immediate Release:
8 March 2011

Sandra Smiley +44 (0)207 357 9229, ext 229; [email protected]

London – Wearing nothing but strategically placed bling, rapper Waka Flocka Flame shows off his tattoos – and more – in his brand-new campaign advert for PETA. In the ad, which was shot by top celebrity photographer Robert Sebree, Waka urges, “Ink, Not Mink. Be Comfortable in Your Own Skin and Let Animals Keep Theirs”. A copy of the ad can be seen here.

In an exclusive interview with PETA US, Waka asks the hip-hop community to consider the animals who are cruelly killed for fur coats, collars and cuffs. “Understand where that fox fur came from before you spend $1,000 – Someone got their head beat in and electrocuted”, he says. “[U]nderstand what you buy, instead of just going on fashion and what it looks like – that’s what I’d tell my community.”

Waka also speaks out against forcing animals to perform in circuses. “I don’t agree with that at all”, he says. “That shit [is] whack.”

The Flockaveli MC is the first rapper to star in the iconic “Ink, Not Mink” campaign. Other musicians who have joined with PETA and its affiliates to speak out against fur include Pink, Kid Sister, Mark Ronson, You Me At Six, Dave Navarro, Chuck D, Masta Killa, Murs and Mario, among many others.

Broadcast-quality footage is available for download from the PETA US website here. For more information or to view the ad, please visit PETA.org.uk.