Watch: Joaquin Phoenix Reacts to PETA’s Wool Exposé
The award-winning actor speaks out against the cruelty of the wool industry in a new PETA campaign.
VICTORY! Australian First: Wool Workers Charged for Abusing Sheep
In a landmark ruling, a shearer has pleaded guilty to cruelty to animals charges for the first time in Australian history.
WATCH: Sensitive Goats Cry Out in Fear When Shorn for Cashmere
This video reveals that goats endure extreme stress when they’re shorn for cashmere.
VIDEO: The Ugly Beginnings of UGG Boots
This video reveals the barbaric treatment of sheep whose wool is used to make UGG boots.
These Billboards Show How Sheep Are Treated in the Wool Industry
A new billboard campaign across Scotland raises awareness of the mistreatment of sheep in the wool industry.
Alicia Silverstone Would Rather Go Naked Than Wear Wool
Actor Alicia Silverstone is highlighting cruelty to sheep in the wool industry with this striking new ad.
These Protesters Are Touring the UK to Make People Think About Where Wool Comes From
“Bruised” activists head to Birmingham, Leeds, and Liverpool to speak out on behalf of sheep.
Why Did We Send Three ‘Bruised and Bloodied’ Models to the Opening of British Wool Week?
The wool industry has a dark side, and it’s horrible.
These Billboards Will Shock Anyone Who Wears Wool
These disturbing billboards reveal the cruelty involved in the wool and meat industries.
Why This ‘Bruised’ and ‘Bloody’ Supermodel Stopped Wearing Wool
Joanna Krupa’s new campaign shines a spotlight on sheep kicked, beaten and killed for jumpers, scarves and coats.