Big News! Frasers Group to Go Fur-Free Following Pressure From PETA and Other Animal Groups

Posted by on October 20, 2022 | Permalink

Big news for foxes and raccoons: Frasers Group is going fur-free! PETA tips its vegan hat to new Frasers Group CEO Michael Murray for recognising that fur is the product of a bloody, violent industry and for making the sensible and humane decision to ban its sale across the company’s brands.

Frasers Group has confirmed to PETA that its future will be fur-free. The company issued letters to its brands and suppliers stating that no fur products are to be supplied to the group. The fur ban will apply to all Frasers Group brands – including House of Fraser, Flannels, and Sports Direct.

Frasers Group’s decision follows numerous protests by a coalition of animal groups including PETA, Humane Society International/UK, and Four Paws at House of Fraser stores:

PETA US also took the issue to the boardroom, challenging the company at its annual meetings over its use of fur.

Thank you to the more than 150,000 PETA entity supporters who joined the campaign and urged the company to end its sale of cruelly obtained fur!

Fur Production Is Cruel

Minks, foxes, and other animals exploited on fur farms are forced to live in crowded, filthy conditions before being slaughtered for their skin.

Being confined to cramped cages – far from their native homes and with no opportunity to play, jump, run, or do anything else that comes naturally to them – often drives these inquisitive, intelligent animals insane during their short lives. Fighting, self-mutilation, and cannibalism are common on fur farms.

Breeding Grounds for Disease

Filthy fur farms packed with sick, stressed, and injured minks are a breeding ground for disease, and around the world, fur farms have experienced outbreaks of COVID-19. They represent a similar public health risk to that posed by live-animal markets.


What’s Next?

Fur farming has been illegal in the UK for decades, so why is this product of cruelty still sold here? Today’s conscious consumers don’t want to spend their money on the fur of tortured animals, and anyone who still sells it is out of touch with the times. Join our campaign and tell the government to ban the importation and sale of fur in the UK immediately: