Gucci Is Finally Banning Fur
Marco Bizzarri, president and CEO of Gucci, announced on Wednesday that the luxury brand will finally be banning fur.
The ban will take effect starting with its spring/summer 2018 collection. The decision follows more than 20 years of protests by PETA US urging the fashion house to drop cruelly obtained pelts.
Bizzarri announced the news at a London College of Fashion event, where he spoke about the brand’s move towards sustainability:
Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals.
Gucci is well known for its use of fur in items such as kangaroo-fur loafers and seal-fur boots as well as in other garments made with the skins of minks, coyotes, foxes, and rabbits.
Animals raised for their fur suffer terribly during their short lives, which are usually spent inside tiny, barren wire cages. Fur farmers often kill them using the cheapest available methods, which include electrocution, strangulation, gassing, or simply beating them to death.
Gucci is following in the footsteps of other major companies that have gone fur-free. In 2016, Armani announced that it would no longer use fur, and this year, the YOOX NET-A-PORTER GROUP stopped selling fur items on its e-commerce platforms.