PETA’s Call for House of Fraser to Ditch Fur Reaches New Heights
As temperatures drop and shoppers look to invest in warm, stylish designs, PETA supporters entered House of Fraser’s flagship Oxford Circus store today with a special message.
HAPPENING NOW: PETA supporters took to @houseoffraser’s flagship store with a special message… delivered and carried by helium balloons!
— PETA UK (@PETAUK) October 25, 2020
Inside, the protesters released helium balloons carrying a banner proclaiming, “House of Fraser: Drop Fur.”
Fur Production Is Cruel
Minks, foxes, and others exploited on fur farms are forced to live in crowded, filthy conditions before being slaughtered for their skin.
Living in cramped cages – far from their native homes and with no opportunity to play, jump, run, or do anything else that comes naturally to them – often drives these inquisitive, intelligent animals insane during their short lives. Fighting, self-mutilation, and cannibalism are common on fur farms.
The fur industry doesn’t just put animals through a living hell before tearing off their skin – it’s also destroying the planet. A study of mink farms in Europe determined the impact of fur production with regard to 18 different environmental issues – such as the climate crisis, ozone pollution, and water and land use. For 17 of the 18 issues, fur was found to be far more harmful than any other material.
Producing 1 kilogram of fur has a carbon dioxide equivalent (CO2e) factor of about 130 to 140 kilograms, compared to around 6 to 7 kilograms of CO2e for 1 kilogram of typical faux fur.
© Jo-Anne McArthur / #MakeFurHistory
Breeding Grounds for Disease
Filthy fur farms packed with sick, stressed, and injured minks are a breeding ground for disease, and facilities in Denmark, the Netherlands, North America, and Spain have experienced outbreaks of COVID-19. The situation became so dire that, in recent weeks, the Dutch, French, and Polish governments have taken steps to end fur farming in their countries.
SARS and the novel coronavirus first infected humans who came into close contact with captive wildlife at live-animal markets – which represent a similar public health risk to that posed by fur farms.
Call On House of Fraser to Drop Fur
It’s simple: the production of all fur – no matter which country it originated in or what “ethical” claims are made on the label – involves extreme suffering, a painful death for animals, environmental destruction, and a risk to human health.
Send Mike Ashley, CEO of Frasers Group, a message urging him to reinstate the department store’s no-fur policy immediately and adopt a company-wide fur ban. British consumers have made their views clear – selling fur is cruel and outdated and must end.