How Canada Goose Jackets Are Made

Posted by on February 4, 2019 | Permalink

Don’t be fooled by Canada Goose’s marketing schemes: the brand’s logo represents anything but warmth. The fur that trims the hoods of its winter jackets comes from coyotes who were trapped in the wild, killed, and skinned.

Here’s the step-by-step process by which coyotes are caught, left to languish in agony, and then killed so that their skin can be stitched onto a jacket:

Coyotes are caught in the wild in steel leg clamps, steel traps, or neck snares. Often, the captured animals are mothers who are desperate to get back to their starving pups.

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It’s not just coyotes who are caught: dogs, cats, birds, and other animals can also be crippled or killed by these devices.

These animals can spend days suffering. Some – especially mothers – even attempt to chew through their own limbs to escape. Ultimately, many succumb to blood loss, shock, dehydration, frostbite, gangrene, or attacks by predators.

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Coyotes who aren’t already dead by the time the trapper returns will be shot, strangled, stamped on, or bludgeoned to death.

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Once they’re dead, the trapper skins them.

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Their flayed bodies are discarded as thoughtlessly as their lives were taken.

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Their fur will be sewn onto the hoods of Canada Goose jackets and worn right next to a person’s face.

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Every piece of fur trim comes from an animal who didn’t want to die. This is what the final moments of these coyotes’ lives are really like:


Canada Goose jackets are products of cruelty, and it’s not just coyotes who are killed. The company also uses down from geese whose throats are cut and whose bodies are dumped into scalding-hot water. There’s no need for any of this abuse to occur when so many fashionable, functional fur and down alternatives exist.

What You Can Do

You may have seen someone wearing a Canada Goose jacket already this winter. Many people don’t realise that animals endure a terrifying and agonising death for the brand’s fur trim and down-feather fillers, so please speak up for the coyotes and birds who are suffering – and together, we’ll make sure everyone learns what’s done to animals for the company’s garments.


*Please note that these images are representative of what happens for Canada Goose jackets, though we cannot guarantee that the coyote in these images was used by the company.