MASSIVE NEWS! Canada Goose Is Dropping Fur After Years of Pressure From Animal Rights Activists

Posted by on June 24, 2021 | Permalink

In a monumental victory for coyotes, Canada Goose has announced it will stop buying fur by the end of the year!

The great news comes after years of campaigning by PETA, our international affiliates and dedicated activists around the globe – including eye-catching protests, hard-hitting exposés, celebrity actions, and boardroom and legal battles. Over 500,000 of you helped the company see the writing on the wall by participating in our online actions and store protests, and together, we’ve ensured that sensitive, intelligent coyotes will no longer be caught and killed in barbaric steel traps for Canada Goose’s parkas!

Years of Street Protests

Since its opening in 2017, Canada Goose’s European flagship store in London has been a focus of demonstrations, and the company even tried to restrict protesters. But we were unstoppable:

Celebrity Supporters Against Fur Cruelty

PETA celebrity supporters joined the campaign against the company, too: filmmaker Jack Harries narrated a video about Canada Goose cruelty, Pamela Anderson wrote to its employees urging them to push for a fur ban, international lingerie model Rhian Sugden posed bodypainted as a coyote near its London store, and Rafferty Law starred in a powerful ad campaign denouncing fur.

© Trevor Leighton

Grassroots Activism

If you’ve ever been to the Canada Goose flagship store in London, you’ve probably noticed stickers that PETA supporters used to spread the word about the cruelty behind fur and discourage shoppers from buying it or seen dozens of activists outside informing shoppers about the horrors of fur production:

Thank you to all activists and PETA supporters who kept the pressure on throughout the years!

How Are Canada Goose Jackets Made?

To make the fur trim on Canada Goose coats, coyotes are caught in their natural habitat using steel leg clamps, head-crushing traps, body-gripping traps, or neck snares. They commonly endure horrific injuries and languish for days before eventually dying of dehydration, starvation, or blood loss. Some are so desperate to escape that they attempt to chew through their own legs.

Following this great news, PETA and our affiliates are suspending our international campaigns against Canada Goose and will be re-engaging the company to push for an end to its use of feathers, which geese and ducks continue to suffer for.

What’s Next? A Fur Sales Ban!

Canada Goose’s decision to drop fur is a clear sign of changing times. Fur is outdated and cruelly obtained. Right now, the government is gathering evidence to inform a potential ban on fur imports and sales, and it needs to know your views. Let’s put the last nail in the coffin of this barbaric industry – tell the government that you support a ban on fur sales and imports. Hurry up – the deadline is on 28 June.