Good News! Luxury Retailer Moda Operandi Bans Fur and Exotic Skins

Posted by on April 29, 2022 | Permalink

Good news for foxes and alligators – after hearing from PETA US, luxury fashion retailer Moda Operandi confirmed a ban on fur and exotic skins!

The announcement comes after PETA US sent the online retailer exposés and information about how animals used in these industries suffer before being violently killed.

We are celebrating Moda Operandi’s compassionate decision that will make the fashion world a kinder place for foxes, alligators, and other animals.

It has now joined Calvin Klein, Chanel, Diane von Furstenberg, HUGO BOSS, Jil Sander, Karl Lagerfeld, Tommy Hilfiger, and other retailers that have banned both fur and exotic skins.

Foxes and Alligators Are NOT Coats or Purses

PETA has released several exposés of the exotic-skins industry.

Before being turned into belts and purses, alligators are kept in fetid water inside dank, dark sheds. Their necks are hacked open and metal rods are shoved into their heads in an attempt to scramble their brains, often while they’re still conscious.

The footage also revealed snakes being beaten with hammers, cut open from one end to the other with razor blades, and skinned alive.


Animals exploited by the fur industry often spend their entire lives confined to cramped cages, in which they frantically pace back and forth, gnaw on the bars, and mutilate themselves.

Jo-Anne McArthur | We Animals

Others are caught in steel traps – which slam shut on their legs, often cutting down to the bone, causing excruciating pain and blood loss. Many are electrocuted, poisoned, gassed, and even skinned alive.

Public Health Hazard

The exotic-skins and fur industries also pose a significant public-health risk: experts warn that these unsanitary and crowded conditions are the perfect breeding ground for viruses such as the one that caused the COVID-19 pandemic – believed to have originated at a live-animal market similar to fur and exotic-skins farms.

What About Hermès and Louis Vuitton?

While the list of retailers banning fur and exotic skins is growing, Hermès and LVMH (the owner of Louis Vuitton) are still supporting these horrific industries. Help us put pressure on them. Use our action alerts to remind Hermès and LVMH that no purse or coat is worth an animal’s death.