Progress: Gucci Bans Angora Wool After PETA US Appeal
Recently fur-free brand Gucci has now pledged not to sell items made with fur ripped from live rabbits.
After being contacted by PETA US, Gucci – which went fur-free in 2017 after more than 20 years of PETA US protests – has banned angora wool. The move comes after a PETA exposé revealed that live rabbits’ fur is ripped out on angora farms as the animals scream in pain.
Most rabbits used for angora are stretched across boards, and their fur is ripped out. Others are tied up before their fur is cut or shorn, and their delicate skin is cut open by the sharp tools as they struggle desperately to escape. They typically endure this agony every three months.
Gucci joins hundreds of other top brands – including ASOS, Calvin Klein, Roland Mouret, Topshop, and Stella McCartney – that have committed to not selling fur or angora after hearing from PETA and its international affiliates.
What You Can Do
Animals are not ours to wear. The best thing you can do to help rabbits abused for the fashion industry is to refuse to buy angora or fur and ask your family and friends to do the same.