Revolution Harmony: an Anthem for World Vegan Day

Posted by on October 21, 2015 | Permalink

Revolution Harmony, a vegan duo, is using the power of music to inspire positive change in the world. To mark World Vegan Day on 1 November, they’re releasing their new vegan anthem, “A Hymn”.

The track is inspired by the principle of ahimsa, or non-violence towards all beings. It’s a sweeping anthem that is both sombre and strong, oscillating between mournful melancholy and hopeful soaring. The accompanying video is directed by Liz Marshall, who was also behind The Ghosts in Our Machine, and features the stunning photography of Jo-Anne McArthur, and it’s sure to inspire.

Kate and Ray, the couple behind Revolution Harmony, say that they were inspired by the suffering of mother cows and their calves. After watching a PETA video on the dairy industry, Ray decided he had to go vegan. He says:

We hope our song will tap into humans’ empathy, especially identifying and relating to mums, as the mother-baby relationship is always sacred, regardless of whether it’s human or animal.

Cows are gentle, intelligent animals, who, when given the chance, will nurture their young and form lifelong friendships with one another. But on dairy farms, cows are intensively confined and lead desperately unhappy lives. Cows only produce milk after giving birth, but they aren’t given the opportunity to raise their young. Their calves are taken away from them when they are just a day or so old, causing grief and anguish to both mother and calf. Mother cows often bellow and call out frantically for their young for several days afterward.

You can help cows and other animals by sharing the video and inviting your family and friends to go vegan this November for World Vegan Month.

World Vegan Month 2015

Sign our 30-day World Vegan Month pledge and take a stand against cruelty. You’ll get plenty of support, advice and resources, including regular e-mails, recipes and a free vegan starter kit.