Urban Outfitters to Face Pressure From PETA US at Annual Meeting

Posted by on June 8, 2021 | Permalink

“When will URBN honour the values of its consumers by ending the sale of animal-derived materials?” That’s the question a representative of PETA US, a shareholder, will ask URBN – the parent company of Urban Outfitters, Free People, and Anthropologie – at its virtual annual meeting today.

Today, PETA US supporters wearing cow, goat, alpaca, and sheep masks will shoot blood-red smoke into the sky outside the Urban Outfitters store near the University of Pennsylvania to blast it for selling products that are designed to appeal to open-minded and progressive young people but are contrary to URBN’s stated goals of being sustainable and ethical.

Are All Animal-Derived Materials Cruelly Produced?

Any material that’s taken from an animal is a product of fear and trauma.

PETA and our affiliates have released dozens of videos revealing that workers hit, kick, and mutilate sheep for their wool and alpacas for their fleece during shearing; leave goats with bloody, gaping wounds at mohair and cashmere operations; burn, electroshock, beat, and slaughter cows to make leather; yank out geese’s feathers by the fistful for down; and boil silkworms alive to produce silk.

What You Can Do

Urban Outfitters brands want to reach progressive young people with their designs – but selling the skin, hair, and feathers of tormented animals will get them nowhere. We’re calling on the company to be true to its commitment to sustainability and ethical standards by selling only animal-friendly vegan fabrics, which it already stocks. Will you join us?