Elisabetta Canalis Unveils New Naked Anti-Fur Ad On Rodeo Drive

For Immediate Release:
14 September 2011

Sandra Smiley +44 (0)20 7357 9229, ext 229; [email protected]

London – Shoppers on Los Angeles’ Rodeo Drive got a special surprise yesterday when top Italian TV host and actor Elisabetta Canalis publicly previewed her “I’d Rather Go Naked Than Wear Fur” autumn campaign for PETA US. Canalis – the first Italian to pose in the iconic campaign – has teamed up with PETA US to make a splash in Italy, one of the “furriest” countries in the world. The ad, which was shot by top celebrity photographer Jack Guy in Los Angeles, will appear on billboards and posters throughout the fashion capital of Milan.

Canalis also sat down for an exclusive interview with PETA UK in which she revealed why she bared it all for the cause. “I decided to go nude because I think that nudity always creates a big reaction”, she explains. “That is what is required to keep people’s attention on such a brutal practice … These poor animals are electrocuted, skinned alive, drowned and bludgeoned just for the sake of fashion.”

Canalis has appeared in numerous television shows, films and magazines. Next week, she will make her dancing debut on the 13th season of America’s hit TV show Dancing With the Stars.

“Don’t buy fur”, Canalis urges. “Even a little trim – your gloves or your bag or your jackets …. You must remember that animals don’t have a voice. You must be their voice. Never be afraid to speak up.”

Canalis joins a growing list of celebrities – including Charlize Theron, Pamela Anderson, Sophie Ellis-Bextor, Simon Cowell, and Eva Mendes – who have starred in PETA US’ anti-fur ad campaigns.