Video: Lucy Watson Reveals the Shocking Cruelty of Cashmere in New PETA Campaign

Video: Lucy Watson Reveals the Shocking Cruelty of Cashmere in New PETA Campaign

London – Former Made in Chelsea star, author, and outspoken vegan, Lucy Watson, has teamed up with PETA in a newly released video exposing the horrors of the cashmere industry. Over graphic footage, including material from PETA Asia’s investigations into cashmere farms and new footage from Mongolia, Watson explains why compassionate shoppers should leave cashmere on the shelf.

“Before yanking their hair out, workers forcefully restrain the goats, which petrifies these gentle prey animals. The goats struggle, and the workers respond by slamming their bodies to the ground. Their horns are often tethered, leaving them vulnerable and defenceless as workers violently tug out their hair with large metal combs or hack it off with shears,” says Watson. “When you’re shopping, remember this footage and the pain in their eyes. Please, vote with your wallet: never buy cashmere.”

PETA Asia has documented goats screaming in pain and terror as workers tie their legs together, pin them down, and tear out their hair in a process that can take up to an hour – and that sometimes leaves these animals with bleeding wounds. Once the goats no longer produce enough hair to be profitable, workers bash them on the head with a hammer and slit their throats. At one slaughterhouse, goats were seen moving for four agonising minutes as they slowly bled to death.

Watson has previously joined hands with PETA to speak out against the cruelty of the fur and down industries. She is one of a long list of celebrities – including Charlotte Crosby, Gemma Collins, Emily Miller, Faye Winter, and Tove Lo – who have worked with PETA to promote kindness to animals.

PETA – whose motto reads, in part, that “animals are not ours to wear” – opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Facebook, Twitter, TikTok, or Instagram.


Lucy Watson +44 (0) 20 7923 6244; [email protected]