These Protesters Are Touring the UK to Make People Think About Where Wool Comes From

Posted by 2 months ago | Permalink | Comments (3)

Sheep are often kicked, punched, and even killed as part of the wool industry’s production methods – and many people have no idea.

Cutting a sheep

Eyewitness footage from 37 different shearing sheds and wool ranches on three continents has revealed consistent, shocking cruelty to animals – including at some farms that supply major international companies. Shearers have been filmed stamping on sheep’s heads, beating them with shears, cutting them so hastily that they are left with large bloody gashes, and even handling them so roughly that their necks snap.

Australia and South America are among the world’s largest exporters of wool. Wool produced in this way is almost certainly ending up on British shelves.

Sheep “need” shearing only because the wool industry breeds them to grow an unnaturally heavy coat. Native breeds are able to regulate their body temperature without human interference and will naturally shed their hair when the weather gets warmer.

In the run-up to the Christmas shopping season, a trio of compassionate activists is touring English cities to help open shoppers’ eyes to the cruelty of wool production and to encourage them to choose humane vegan fabrics instead.

Scroll down for photos from the protests in London and Leeds.









Sheep aren’t coats, jumpers, or scarves, and it’s easy to stay cosy through the winter without wearing another animal’s hair. Next time you go shopping, please check the label before you buy – and if it says “wool”, leave it on the shelf.


  • a burns commented on December 2, 2016 at 6:00 pm

    This video is disgusting in itself but i also find the the fact the men doing this inhumane treatment faces are blurred out and that they are protected when they are so disgusting . I think everyone shud b protected frm these vile voilent disgraceful bullies not worthy of calling themselves men

  • a burns commented on December 2, 2016 at 6:05 pm

    I think this is disgusting but i find the fact they are protected with faces blurred out just as disgusting expose these weak voilent bullies to everyone . Disgusting vile not even worthy of being called men basically WEAK PATHETIC LITTLE PPL WHO BULLY THOSE WHO CANT FIGHT BACK

  • Nicki Hill commented on December 3, 2016 at 11:32 am

    I’m glad that people are having to face what they don’t know about or choose to ignore. These demonstrations are so important and highlight what these poor sheep have to endure all for the sake of a pair of socks or a jumper. It’s not acceptable to condone this treatment and not do anything about it. I would rather go naked than wear any animal skin (although it might turn a few stomachs if I did!).

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